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Who is BrightBlue?
Candace Lopez Candace Lopez founded BrightBlue Marketing, Inc. in 2005 and leads the company as CEO as well as Managing Creative Director. She is the Executive Director of the Dallas Chapter of Sales and Marketing Executives International (SMEI), is the past Executive Vice President of Programs and Events for the American Marketing Association, Dallas Fort Worth Chapter and serves on the board of Bridge of Blessings, a North Texas non-profit organization financially assisting cancer patients. Candace is also a member of the Collin County Community College Advisory Council for Business Management and Marketing. Candace's past employment includes her tenure as national director of the channel marketing team at Oracle Corporation. Prior to Oracle, she built and led the professional services marketing team while managing the Corporate Events team for Software Spectrum. Candace is co-owner and state contract license holder of a second business, Air Comfort Company, the oldest air conditioning and heating company in Richardson, Texas. Candace earned a Bachelor of Science degree in advertising from the University of Texas in Austin. Candace's Story "Speak softly and carry a big stick; you will go far." I was raised in a loud world. All my life I've had to find ways to get heard without raising my voice. What I've learned is louder is not always better. Finding creative, smart and sometimes subtle ways to express myself have helped people hear me above the din. I apply my experience and means of expression to today's world. BrightBlue quietly utilizes smart marketing, creative campaign techniques and consistent messaging to stand out among the noise, clutter and advertisements. And that's a bright idea worth shouting about. Melissa Womack Melissa Womack is an experienced, entrepreneurial business leader. For more than 20 years, she has successfully started and managed new business units and launched new products. She spent ten years with Sabre in Product Marketing, and was a co-founder of Travelocity, one of the leading travel brands on the Internet. She spent 10 years with Software Spectrum in Marketing and Business Development, managing the merger with Insight Enterprises and subsequently retiring in 2008 as Senior Vice President. As the Marketing Director and Virtual CMO at BrightBlue Marketing, she works directly with key accounts in crafting their messages, developing strategic plans and creating website visions. Melissa has an MBA from University of Texas at Dallas. Melissa's Story "Vision is the art of seeing what is invisible to others." I have a vision of you succeeding. I ask you what you want, where you want to be, what you want to do. As you answer, I envision you there. I can see how you can get there even when you can't. This is why I love to strategize and then hang around to execute. I have a history of sticking with something because I like to see it go from vision to reality. It may take twists and turns along the way, but nothing is more satisfying than making something happen because you planned it. Tracey Jackson Tracey Jackson is the Marketing Manager and Lead Copywriter for BrightBlue Marketing, Inc. She brings a wealth of marketing, communications and writing experience to the team. Tracey's past employers include Software Spectrum, CIGNA, Worldwide Relocation Management and EMS, Inc. At Software Spectrum, Tracey served as project manager for on-site corporate events which included responsibility for the marketing budgets and partnering with all levels of management within Software Spectrum, Microsoft and IBM. Tracey is the co-founder of the Austin Food Allergy Parents Support Group and is a PTA Board Member at her son's school. She lives with her family in Austin, TX. Tracey has a Bachelor of Business Administration in Marketing with a dual minor in English writing and literature from Texas Christian University. Tracey's Story "Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they will be guided by its light." I love to read; books, websites, newspapers, cereal boxes. If it’s got words on it, I’m gonna read it. I feel that being an avid reader makes me a better writer. When I read an especially elegant turn of phrase, or hear a song lyric that speaks volumes with few words, I am transported and I learn from it. I try to bring my love of reading and writing to the BrightBlue table and use the power of well-chosen words for the benefit of our clients. Erik Swanson Erik began working with BrightBlue Marketing in 2005, designing the BrightBlue logo, business card template and website. He provides graphic design and art direction for many of BrightBlue Marketing’s clients. Erik has worked both for advertising agencies and in-house corporate creative departments. He spent 14 years as Senior Art Director at Software Spectrum, where he did award-winning work for clients like Microsoft and IBM. Erik holds a Bachelor of Art degree from the University of North Texas and has had work published in Communication Arts magazine. Erik's Story "Art is not what you see, but what you make others see." What do I most like to design? Album covers—my own, of course. The creative mind finds ways to express itself. In my case, it’s through graphic design and music. Some ideas are best expressed visually, others are more abstract and emerge as a melody or series of chord changes. Either way, it all comes from the same place and the same energy. My goal is to funnel that energy and vision for the benefit of BrightBlue’s clients, creating visual rhythm and harmony that brings brands to life and which distinguishes those brands in the marketplace. Now if I could only add dance to the mix. Cassi Rinehart Cassi began work for BrightBlue Marketing in March 2008. She provides marketing support for all employees and clients, and serves as the account manager for Sales and Marketing Executives International (SMEI). Cassi specializes in project management, event management and customer outreach through online tools. She is currently a student at University of Texas in Arlington, where she is working toward a marketing degree. Much of Cassi’s experience comes from her involvement as General Manager of LBR Ranch, a family owned business involving educational animal exhibits at State Fairs and schools across the United States. Cassi's Story "Genius is one percent inspiration and ninety-nine percent perspiration." Growing up I learned the value of hard work, much earlier than most people. Not that I was involved in child labor, but I did work with my beloved ponies (that’s a whole other story. Feel free to ask me about it!). I learned the easy way is not always the best way and sometimes you have to get creative and make your own path. I love mountains, not because they are nice scenery, but they are a challenge put in front of us and one must find a way to get around, through or over. In the marketing world, I am surrounded by mountains of clients that challenge my creativity. And with a little bit of hard work, I get to create paths not just for myself, but for others.
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