Do you touch your clients, prospects and partners on a regular basis?
At BrightBlue Marketing we believe in the 6+ Touch Philosophy.
We have proof that it takes 6 plus touches to be top of mind and ultimately generate new business.
Six touches means that cold prospects must see or hear your name and message a minimum of six times before they really "hear" you. In practice, this means that we are focused on expanding the number of prospects in your database (we will help you learn how to do this), and placing your company name and value proposition in front of these prospects in a variety of ways on a regular basis. That way, when the need arises for your services, you are top of mind.
Outreach components may include:
- Branding, Messaging & Web Sites
- Personalized eBulletins
- Direct Mail & Email
- Telemarketing & Appointment Setting
- Events
- Web Seminars and Videos
- Blogging
- Live and Social Networking
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